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... “sweet products tend to be seen as comfort foods and are considered to be relatively cheap indulgences in times of economic uncertainty,” key note said, noting that the eating-in trend meant increased spending on snack foods
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... marie callender's is presenting mealtime as a respite from the day's worries in a campaign themed "time to savor" that portrays the brand's products as comfort food ... the campaign promotes two new varieties of items which the conagra foods frozen meals brand launched this summer ... fresh flavor steamers boast popular cuisines like asian, american and mexican, while bakes tap into consumers' love of comfort food, albeit with a modern twist ... jennifer freeman, brand director on marie callender's, said the campaign taps into the insight that "somewhere along the line in our busy, time-pressed lives, we've forgotten about the pleasure and comfort of a good, sit-down meal ... ) likewise, the brand is also tapping into the comfort foods trend by highlighting meals such as scalloped potatoes and ham and vermont white cheddar mac and cheese in advertising for bakes ... in its research, the packaged-foods company found that consumer preference for comfort food is still relatively high, and even more so in an economic downturn ... research showed that americans weren't just looking for foods that reminded them of their childhood, but they wanted more time to savor it as well, conagra said ... it follows a larger push by conagra to expand the microwavable and steaming—or patented cooking portion—of its shelf stable and frozen foods business, especially as more consumers eat at home or pack lunches in a downturn ... that was mainly due to a ramp up of new, steamed frozen foods from the major consumer goods companies in recent years, said harry balzer, chief industry analyst with npd
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... it’s a way to “beef up” comfort foods like you might find at a backyard barbecue
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... college students are hungry for locally-sourced food that provides comfort with a twist as well as regional and global comfort foods, according to experts at sodexo, a foodservice provider to 600 campuses in the united states
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... it’s about foods you can eat anywhere, and [the program] is very easy to follow ... we’re highlighting the meals and recipes consumers can have—it’s just basic foods you shop for at the grocery store—and how simple and easy it is to make them ... bw: you’re also taking on competitors by focusing on the variety and amount of foods one can eat under the atkins diet ... bw: how has atkins fared in the recession?jm: in 2009, our sales were up 22 percent versus 2008, and certainly, people do gravitate toward comfort foods in tough times ... but, with comfort foods being so popular, we’ve also seen a rise in our atkins endulge low-sugar snack bars line
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... new spin on old favorites: comfort foods increased menuing of upscale comfort foods, such as macaroni and cheese made with artisan cheeses ... exploring new corners of asia (and the world)korean foods will hit the mainstream, and interest in indonesian and other southeast asian cuisines will grow
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... comfort foods are near and dear to americans’ hearts, especially during trying economic times ... “the same thing happened in 2001 in the midst of the previous recession and also in 2004 when concern over the iraq war and rising fuel prices appeared to be reflected in higher satisfaction with comfort foods,” said professor claes fornell, founder of the acsi and author of the satisfied customer
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... in these tough economic times, consumers are pleased with their comfort foods, according to the latest american customer satisfaction index released this week ... “the same thing happened in 2001 in the midst of the previous recession and also in 2004 when concern over the iraq war and rising fuel prices appeared to be reflected in higher satisfaction with comfort foods,” said professor claes fornell, founder of the acsi and author of the satisfied customer, in a statement
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... nostalgic and ‘retro’ foods have helped drive continued sales value growth in the uk food and beverage market even as the country entered recession, according to a new report from leatherhead food research ... the global movement toward comfort eating has grown as the economic climate has worsened and many food companies have sought to cash in on the trend by reintroducing discontinued product lines and expanding in categories like frozen foods and desserts ... com: “the nostalgia trend has intensified this year: people are going back to comfort foods and emotional eating ... canned foods have been doing quite well and sales of things like jellies and frozen desserts are performing well
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... a study in the journal of consumer research shows that stress and upheaval actually lead people to choose less-familiar foods over “comfort foods ... “it does not say that comfort foods are not enjoyable, but rather that we don’t seem to seek them out when we think we do ... contrary to our expectations, comfort foods appear to be chosen more often in comfortable times ... “the comfort food fallacy: avoiding old favorites in times of change
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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